Studio
01
DRAFT — The flash
DRAFT — Every brand starts with a moment of light: an idea, a founder's conviction, a product that deserves attention. Our first job is to find that moment and understand it completely.
02
DRAFT — The reflection
DRAFT — Light travels further when it has something to reflect off. We shape that surface: the strategy, the identity, the type and the details that carry the idea to the people it is meant for.
03
DRAFT — The echo
DRAFT — A light echo reaches us long after the flash. Good design does the same: it keeps returning, in a shop window, on a phone, in someone's memory, years after launch.
Founder
Omar Hagras
Founder and creative director
DRAFT — Omar is a designer and engineer from Cairo. He started Light Echoes to bring a global standard of craft to brands from Egypt and the region, and to bring the region's visual confidence to the rest of the world.
Approach
- 01
DRAFT — Listen
DRAFT — Workshops and interviews to understand the business, the audience and the ambition.
- 02
DRAFT — Define
DRAFT — One clear idea and a written brief we agree on before any design begins.
- 03
DRAFT — Design
DRAFT — Focused routes, then one direction refined across every touchpoint that matters.
- 04
DRAFT — Deliver
DRAFT — Guidelines, files and launch support, so the work holds its quality after we hand it over.
DRAFT — Clients and collaborators
- Aurora
- Meridian
- Fathom
- Lumen
- Relay
- Strata